Advertising

Advertising

Autor: Iain MacRury
Verlag: Taylor & Francis
Ausgabe: 1
Erscheinungsdatum: 2008
ISBN: 9780415251266

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a

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