Marketing the e-Business

Marketing the e-Business

Autor: Charles Dennis, Lisa Harris
Verlag: Taylor & Francis
Ausgabe: 1
Erscheinungsdatum: 2002
ISBN: 0415256003

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Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

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