Memmo - AI-verktyg och digital kurslitteratur

Think Write GrowAusgabe 1

von Grant Butler

Erscheinungsdatum: 2011

Seiten: 208

ISBN: 9781118208199

Verlag: Wiley

Kategorie: Marknadsföring & PR

Über dieses Buch - Think Write Grow

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.

The book is organised into three parts:

1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.

2. Write: Shows you how to articulate your ideas into effective communication.

3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.

Key features:

Shows you how to go from expert to influential thought leader
Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.
Explains techniques used by politicians, public figures and the CEOs of our biggest companies.

Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

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14 Tage Rückgaberecht

Vor Memmo waren meine Notizen überall in PDFs verstreut. Jetzt sammelt ein Arbeitsbereich alles an einem Ort – ich sehe genau, was noch zu lernen ist.

Memmos Zusammenfassungen sind Gold wert vor Prüfungen. Ich muss nicht zwei Wochen vorher 800 Seiten neu lesen – nur die wichtigsten Teile.

Der KI-Chat hat mich schon mehr als einmal am Abend vor einer Prüfung gerettet. Ich frage einfach so lange, bis ich es kapiere – ohne auf eine Antwort in einer Lerngruppe warten zu müssen.