Strategies for SustainabilityAusgabe 1

Strategies for Sustainability brings together authors and perspectives from different industries, practice areas and geographies within a unifying story thread to inform communication efforts and critical discussion of contemporary ecological strategies relevant to business and marketing needs.

Anchored in diverse areas of study such as communication, technology, innovation, diplomacy, policy making, operations management, financial inclusion, and organizational research, it features a range of sectors including energy, transportation, finance, auto manufacturing, construction, retail, urban planning, policy-making and the blue economy, bringing unique insights from across the world from academia and practice alike. It aims to take a balanced approach, exploring the positive as well as the less flattering aspects of sustainability efforts. Each chapter starts with a thought-provoking key question, prompting the reader to revisit their current notions of ecological sustainability and critically assess the gaps between sustainability strategy and actual sustainability efforts. Chapter objectives, themes, case studies and discussion questions throughout the book support student learning.

Written in a simple, concise manner, this book is suitable for undergraduate and postgraduate students of business strategy, marketing, international business and sustainability-related fields, as well as practitioners from a range of different industries.