What can the top of the charts in the world’s biggest music market tell us about management? This book analyses pop music successes to understand the role of managers and management.
A critical study of management in the pop music industry, the book illuminates the key trends in music management and how these have changed significantly in the last 60 years. The author shows how those changes have influenced the music we hear and how it is represented. Featuring insights into equality, diversity and inclusion, the book also highlights how pop music management has contributed to consolidation in the global music industry. The book examines the management behind acts, including Taylor Swift, the Beatles, K-pop icons, hip-hip pioneers, Johnny Cash, Jay-Z, Carole King, and many others. By providing clear and concise examples of the management behind Number One albums in the US charts, the book invites the reader not only to think about real-world management but also to consider getting involved with management themselves.
This practical and accessible book will prove valuable reading for students and scholars of the music business, and provide insightful lessons for music managers around the world.
Zahle einfach mit Karte, Klarna, Apple Pay oder Google Pay. Nicht zufrieden? Du hast immer ein 14-tägiges Widerrufsrecht. Lies mehr in unseren AGB. Hast du Fragen, schreib uns eine E-Mail an hello@memmo.org.
Memmo macht das Lernen einfacher – wo auch immer du bist. Bei uns findest du deine Kursbücher und smarte Lerntools an einem Ort: Zusammenfassungen, Quizzes, Podcasts und Lernkarten. Und Ted, dein Lernbuddy, beantwortet alles, was du wissen möchtest. Über 50.000 Studierende lernen bereits hier – gemacht, damit du schneller lernst und weniger Stress hast.