CREATIVE MARKETING FOR NEW PRODUCT &...

CREATIVE MARKETING FOR NEW PRODUCT &...

Forfatter: Ishikawa Akira, Tsujimoto Atsushi
Forlag: World Scientific Publishing Company
Udgivelsesdato: 2008
ISBN: 9789812772183

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Key Features:
  • Presents a well-researched account of how to design, develop, manage and evaluate various development projects successfully, from the R&D stage to commercialization
  • Includes attractive case studies like “Healthy Tea™” developed by Japan Coca Cola, Inc., “Teach Me Electronic Appliances” which is a recommendation engine, and the development of robots
  • Written in an informative yet highly accessible manner that appeals to both the business and academic communities

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