Marketing in Developing Countries (RLE Marketing)

Marketing in Developing Countries (RLE Marketing)

Forfatter: G. Kindra
Forlag: Taylor & Francis
Udgave: 1
Udgivelsesdato: 2014
ISBN: 9781138995642

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The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

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