Adding Value (RLE Marketing)

Adding Value (RLE Marketing)

Forfatter: Geoffrey Jones, Nicholas J. Morgan
Forlag: Taylor & Francis
Udgave: 1
Udgivelsesdato: 2014
ISBN: 9781138793668

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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