Current Issues in Political Marketing

Current Issues in Political Marketing

Forfatter: Jennifer Lees-Marshment, Walter W Wymer Jr
Forlag: Taylor & Francis
Udgave: 1
Udgivelsesdato: 2006
ISBN: 9780789024374

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Explore the increased need for marketing within the political arena

Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

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