Customer Lifetime Value

Customer Lifetime Value

Forfatter: Lerzan Aksoy, David Bejou, Timothy Keiningham
Forlag: Taylor & Francis
Udgave: 1
Udgivelsesdato: 2006
ISBN: 9781138967182

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Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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