Relationship Marketing in Professional Services

Relationship Marketing in Professional Services

Forfatter: Aino Halinen
Forlag: Taylor & Francis
Udgave: 1
Udgivelsesdato: 2012
ISBN: 0415146070

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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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