The Routledge Companion to Nonprofit Marketing

The Routledge Companion to Nonprofit Marketing

Forfatter: Adrian Sargeant, Walter Wymer Jr
Forlag: Taylor & Francis
Udgave: 1
Udgivelsesdato: 2007
ISBN: 9780415417273

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This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio

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