Memmo - AI-verktyg och digital kurslitteratur

You Should Test ThatUdgave 1

af Chris Goward

Udgivelsesdato: 2012

Sider: 368

ISBN: 9781118301302

Forlag: Wiley

Kategori: Marknadsföring & PR

Om bogen - You Should Test That

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
Helps you learn what to adjust, how to do it, and how to analyze the results
Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

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Før Memmo var mine noter spredt ud over PDF'er. Nu samler et workspace alt ét sted – og jeg ser præcis, hvad der er tilbage at læse op på.

Memmos opsummeringer er guld inden eksamen. Jeg slipper for at genlæse 800 sider to uger før – kun de vigtigste dele.

AI-chatten har reddet mig aftenen før en eksamen mere end én gang. Jeg spørger, indtil jeg forstår det – og slipper for at vente på svar i en studiegruppe.