Literatura kursowa z Marketing & Public Relations

Marketing High Technology Services

Corporate Social Responsibility, Public Relations and Community Engagement

How to Succeed in a PR Agency

Attention, Attitude, and Affect in Response To Advertising

Building Corporate Identity, Image and Reputation in the Digital Era

Mobile Marketing Management

Public Relations

Relationship Marketing in the Digital Age

Marketing for Tourism and Hospitality

International Luxury Brand Strategy

The Routledge Companion to Corporate Branding

Public Relations in Times of Dissensus

Strategic Brand Management in Higher Education

Paradox in Public Relations

Public Relations as Public Diplomacy

Deep Data Analytics for New Product Development

Public Relations Crisis Communication

Strategic Marketing of Higher Education in Africa

Communicating Fashion Brands

Brand Positioning

Ready, Launch, Brand

Sustainable Branding

Neuromarketing in India

Communicating Causes