Literatura kursowa z Marketing & Public Relations

Marketing Greatest Hits Volume 2

Killer Web Content

Marketing and PR

Marketing Greatest Hits

Can Marketing Save the Planet?

Using Social Media for work

Global Public Relations

Handbook of Hospitality Marketing Management

Handbook of Product Placement in the Mass Media

A Primer for Integrated Marketing Communications

Public Relations in Britain

Boomer Marketing

Handbook of Tourist Behavior

Flagship Marketing

Listening to the Voice of the Market

The Future of Excellence in Public Relations and Communication Management

Fundamentals of Corporate Communications

The Marketing Manual

Public Relations Metrics

Advertising International

Superior Customer Value

Ephemeral Retailing

The Role of Smart Technologies in Decision Making

Global Marketing Co-Operation and Networks