Literatura kursowa z Marketing & Public Relations

Public Relations

Masters of Advertising Copy (RLE Marketing)

Consumer Behaviour in Hospitality and Tourism

Public Relations and Sustainable Citizenship

Handbook of Product Placement in the Mass Media

A Primer for Integrated Marketing Communications

Public Relations in Britain

Commercialising Celebrity Persona

The Trendmakers

Marketing Analysis in Sport Business

The Routledge Companion to Consumer Behavior

Essentials of Marketing Management

Consumer Behaviour and the Arts

Absolute Essentials of Digital Marketing

The Public Relations Strategic Toolkit

Brand Metrics

Communicating Corporate Social Responsibility in the Digital Era

Decoding Coca-Cola

Digital Transformation and Corporate Branding

Marketing Analytics

Influencer Marketing

Reconfiguring Public Relations

Marketing the e-Business

Strategies and Tools for Corporate Blogging