Political Rhetoric, Social Media, and American Presidential Campaigns

Political Rhetoric, Social Media, and American Presidential Campaigns

Autore: Janet Johnson
Editore: Bloomsbury Publishing
Edizione: 1
Data di pubblicazione: 2020
ISBN: 9781498540834

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Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

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