This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world.
This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.
New to this Edition:
- New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security.
- Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking).
- A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-information-systems-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level.
New to this Edition:
- New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security.
- Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking).
- A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-information-systems-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Pagine: 475
Categoria: Företagande & Management
e-ISBN: 9781350304697
Peso di spedizione: 1.2 kg
Spedito in: 1-2 giorni
Paga facilmente con carta, Klarna, Apple Pay o Google Pay. Non sei soddisfatto? Hai sempre 14 giorni per il rimborso. Leggi di più nei nostri termini. Per qualsiasi domanda, scrivici a hello@memmo.org.
Memmo rende lo studio più facile, ovunque tu sia nel mondo. Qui trovi i tuoi libri di testo e strumenti di studio intelligenti, tutto in un unico posto: riassunti, quiz, podcast e flashcard. E poi c'è Ted, il tuo compagno di studio che risponde a ogni tua domanda. Oltre 50.000 studenti studiano già qui: è stato creato per aiutarti a imparare più velocemente e a stressarti meno.