Japanese Consumer Behaviour

Japanese Consumer Behaviour

Autore: John McCreery
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2014
ISBN: 9780700712090

Acquista il libro

0

Paga con Klarna
Garanzia di rimborso di 14 giorni
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Potrebbe interessarti anche

Acquista il libro0