International Marketing

International Marketing

Autore: Erdener Kaynak
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 1991
ISBN: 9781560249894

Acquista il libro

0

Paga con Klarna
Garanzia di rimborso di 14 giorni
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int

Potrebbe interessarti anche

Acquista il libro0