Brick & Mortar Shopping in the 21st Century

Brick & Mortar Shopping in the 21st Century

Autore: Tina Lowrey
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2007
ISBN: 9780805863642

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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in

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