Festival and Events Management

Festival and Events Management

Autore: Ian Yeoman, Martin Robertson, Siobhan Drummond, Jane Ali-Knight, Una McMahon-Beattie
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2012
ISBN: 075065872X

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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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