The Management of Intangibles

The Management of Intangibles

Autore: Ahmed Bounfour
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2002
ISBN: 9780415439794

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The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere

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