The Changing Face of Multinationals in South East Asia

The Changing Face of Multinationals in South East Asia

Autore: Tim Andrews, Bryan J. Baldwin, Nartnalin Chompusri
Editore: Taylor & Francis
Edizione: 1
Data di pubblicazione: 2002
ISBN: 0415260965

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This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation a

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