Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.
Topics covered include:
- Defining applied, design and digital anthropology
- Explaining key research methods and approaches used in industry, government, and non-profit sectors
- Investigating issues internal to an organization that assist in managing change
- Covering topics like marketing communications, user experience, product development and entrepreneurship
- Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
- Discussing approaches to encourage public conversation about social issues
Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.
Paga facilmente con carta, Klarna, Apple Pay o Google Pay. Non sei soddisfatto? Hai sempre 14 giorni per il rimborso. Leggi di più nei nostri termini. Per qualsiasi domanda, scrivici a hello@memmo.org.
Memmo rende lo studio più facile, ovunque tu sia nel mondo. Qui trovi i tuoi libri di testo e strumenti di studio intelligenti, tutto in un unico posto: riassunti, quiz, podcast e flashcard. E poi c'è Ted, il tuo compagno di studio che risponde a ogni tua domanda. Oltre 50.000 studenti studiano già qui: è stato creato per aiutarti a imparare più velocemente e a stressarti meno.