Media Education for Generation ZEdizione 1

This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s and 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.

The volume:

• Discusses fundamental aspects of media education and offers insights into new-age journalism;
• Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;
• Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.

With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.