Prima di Memmo, i miei appunti erano sparsi tra mille PDF. Ora uno spazio di lavoro raccoglie tutto in un unico posto, e vedo esattamente cosa mi resta da studiare.
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them.
The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation.
Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning.
Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
Prima di Memmo, i miei appunti erano sparsi tra mille PDF. Ora uno spazio di lavoro raccoglie tutto in un unico posto, e vedo esattamente cosa mi resta da studiare.
I riassunti di Memmo sono oro puro prima degli esami. Non devo rileggere 800 pagine due settimane prima, solo le parti importanti.
La chat AI mi ha salvato più di una volta la sera prima di un esame. Continuo a chiedere finché non capisco, senza aspettare risposte da un gruppo di studio.
I quiz colpiscono esattamente ciò che devo sapere. Memmo tiene traccia di dove mi blocco, così mi esercito solo su ciò che conta davvero.
Le flashcard con ripetizione spaziata sono magia pura. Memmo sa quando sto per dimenticare qualcosa e me lo ripropone.
I podcast AI sono i miei preferiti. Li ascolto mentre vado a scuola e ripasso senza stare davanti al computer.
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