Eating the Big Fish

Eating the Big Fish

Autore: Adam Morgan
Editore: Wiley
Edizione: 2
Data di pubblicazione: 2009
ISBN: 9780470238271

Scegli come vuoi leggere

0

Paga con Klarna
Garanzia di rimborso di 14 giorni
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Potrebbe interessarti anche