Bibliografía en Marketing & Public Relations

Brands and Brand Management

Environmental Marketing

Direct Selling Channels

Ambush Marketing in Sports

Retail Marketing

Research in International Marketing (RLE International Business)

The Rise of Positive Luxury

The Dark Side of Marketing Communications

Charity Marketing

Public Relations and Communication Management

Handbook of Market Segmentation

Integrated Communication

Managing a Public Relations Firm for Growth and Profit, Second Edition

Marketing Communications for Local Nonprofit Organizations

European Consumers in the Digital Era

Modern Advertising and the Market for Audience Attention

Using Public Relations Strategies to Promote Your Nonprofit Organization

Brand Management in a Co-Creation Perspective

Video Game Marketing

Outdoor Advertising (RLE Advertising)

Marketing in the International Aerospace Industry

Advertising Today and Tomorrow

Strategies for International Industrial Marketing (RLE International Business)

Marketing