Företagsekonomi B

Course materials for 1072FE at Södertörns högskola, shared by classmates.

A Framework for Collaborative Artificial Intelligence in Marketing - article
Article

A Framework for Collaborative Artificial Intelligence in Marketing

2026
Atmospheric Effects on Shopping - article
Article

Atmospheric Effects on Shopping

2026
Evolution of retail formats Past, present, and future - article
Article

Evolution of retail formats Past, present, and future

2026
How generative AI Is shaping the future of marketing - article
Article

How generative AI Is shaping the future of marketing

2026
HU_6889_Web - article
Article

HU_6889_Web

2026
Lim C onsumers’ perceived risk - article
Article

Lim C onsumers’ perceived risk

2026
Lim C onsumers’ perceived risk (1) - article
Article

Lim C onsumers’ perceived risk (1)

2026
Marknadsföring (1) - other
Other

Marknadsföring (1)

2025
MF - Sammanfattning - summary
Summary

MF - Sammanfattning

2026
MFB Kap Kommunikat Parment - article
Article

MFB Kap Kommunikat Parment

2026
Omnichannel retailing strategy - article
Article

Omnichannel retailing strategy

2026
Roselius Consumer rankings - article
Article

Roselius Consumer rankings

2026
SM_17_februari_2025_VG_28,5p - past-exam
Past Exam

SM_17_februari_2025_VG_28,5p

2025
Taylor - notes
Notes

Taylor

2026
The diffusion of quantitative methods into marketing management - article
Article

The diffusion of quantitative methods into marketing management

2026
The effects of store atmosphere on shopping behaviour - notes
Notes

The effects of store atmosphere on shopping behaviour

2026
The Future of Retailing - notes
Notes

The Future of Retailing

2026