Course materials for Bachelor in Marketing Management (52032)

CCC theories

Chapter 1,2,4, 6 and 9 summery

Course_Wrapup_Slides_2025

L_8 Consumer Law S

L1 - Navigating Academia & Business (1)

L2_entrepreneurship_CCMNV2025_to share

L3_business models_CCMNV2025_to share

L8_coursewrapup_CCMNV2025_to share

Lecture 6 notes_Final

Lecture 7 Communication SV

Lecture slides

Lecture1_Slides_Kick off session and introduction to business digitalization

Lecture2_Slides_Digital innovations

Lecture3_Slides_Diffusion of digital innovations

Lecture4_Slides_Managing digital transformation process and digital platforms

Lecture5_Slides_Artificial intelligence and big data

Lecture6_Lecture_Structural changes in organizations and implications of digitalization

Lecture7_Slides_Interplay of digital innovations, industries and institutions

Marketing communication for entrepreneurs Final 1

Marketing in New ventures

Purchasing I

Slides Value SV

Value in EM Final 2025