1. General

Bright Education AB, organisation number 559449-1002 ("Bright"), provides a service through which users can purchase course literature in the form of e-books and use AI-powered study tools (the "Service"). The Service is available under different subscription plans, including a free tier and a paid Pro plan, with access to certain features depending on the plan selected. To access the Service, the user must accept these Terms and Conditions, which constitute an agreement between the user and Bright regarding the use of the Service. By activating a user account, the user agrees to be bound by these terms. Bright will not save a copy of this agreement. These terms are governed by the Swedish Distance Contracts Act (distansavtalslagen, SFS 2005:59) and applicable EU consumer protection legislation. Any term in this agreement that is less favourable to the consumer than what follows from mandatory law shall be without effect against the consumer.

2. Age Limit and Account Eligibility

To be eligible to enter into an agreement with Bright, create a user account, purchase a book, and use the Service, the user must be at least 18 years old or otherwise legally capable of entering into agreements under Swedish law. The user must provide Bright with accurate information about themselves, including contact details. The user must provide a valid payment method where required.

3. Registration of User Account and Account Settings

To use and access the content of the Service, the user must register and create a user account. A valid email address is required to register an account and use the Service. Users can change contact details such as email address, password, and payment method under Account Settings on Bright's website brighteducation.io.

By registering an account or logging into Bright, the user allows events to be recorded in connection with the account. These events are recorded to improve the user experience. The user is responsible for ensuring that no unauthorized person gains access to their login credentials or passwords.

By registering an account and accepting these terms, the user allows Bright to send emails for marketing purposes. The user can opt out of receiving these emails at any time, after which Bright will cease sending them.

4. Technical Requirements, Compatibility, and Interoperability

The Service can be used via the user's computer, tablet, and/or mobile device and requires an internet connection. Recommended technical requirements and supported devices are described on Bright's website at brighteducation.io. Bright is not responsible for errors or delays due to insufficient equipment, software, or internet capacity on the part of the user. The user is entitled to register and use the Service on a maximum of three (3) devices per user account. Bright reserves the right to change both the number of devices and the type of device on which the user may access the Service.

Compatibility: The Service is a web-based platform accessible through standard modern web browsers (such as Chrome, Firefox, Safari, and Edge). No specific software installation is required beyond a compatible browser with JavaScript enabled.

Interoperability: The Service does not require integration with third-party software for standard use. Content generated within the Service (such as summaries, flashcards, and quiz questions) is accessible exclusively within the Bright platform and is not designed to be exported to or interoperate with external learning management systems unless Bright explicitly states otherwise.

Technical protection measures: Bright applies technical restrictions to protect its content and platform, including restrictions on downloading, copying, and distributing e-books and AI-generated content. These measures are in place to protect Bright's and its suppliers' intellectual property rights. Users may not circumvent or attempt to circumvent these technical protection measures.

5. Subscription Plans

The Service is available under the following plans:

Free Plan: Access to a limited set of features at no charge, as specified on Bright's website at brighteducation.io.

Pro Plan: A paid subscription providing access to the full suite of AI-powered study features. The Pro Plan is available on a monthly or annual billing basis. Features available exclusively under the Pro Plan may include, but are not limited to, advanced AI-generated summaries, unlimited quiz and flashcard generation, AI Chat, Podcast, and priority access to new features. The specific features included in the Pro Plan, together with current pricing, are described on Bright's website and may be updated from time to time. Bright will inform users of any material changes to plan features in advance.

6. Pricing Information

Current prices for all plans, including the Pro Plan, can be found on Bright's website brighteducation.io. All stated prices include VAT where applicable.

For the Pro Plan, monthly and annual pricing is available on brighteducation.io at the time of subscription. The annual plan also displays the equivalent monthly cost.

Prices may vary depending on payment method or region. Bright reserves the right to change prices and will inform active subscribers of any price changes via email or their user account at least one month in advance of the change taking effect. Continued use of the Service after a price change takes effect constitutes acceptance of the new price.

7. Payment

One-time purchases (e-books): Payment is made at the time of purchase, and the user is charged immediately after completing a purchase.

Pro Plan subscription: The Pro Plan is a recurring subscription billed either monthly or annually depending on the billing cycle selected at the time of subscription. The subscription renews automatically at the end of each billing period unless cancelled in accordance with Section 9. The subscription fee is charged automatically at the start of each new billing period using the payment method on file. Bright reserves the right to refuse specific types of debit or credit cards. Bright collaborates with Stripe, a third-party payment provider, that handles payment processing. By subscribing, the user accepts that payment data is handled in accordance with Stripe's terms and privacy policy. Failure to process payment may result in suspension of access to the Pro Plan. Before any order that creates a payment obligation is confirmed, the payment obligation will be clearly displayed to the user, and the user must explicitly accept the obligation to pay before the subscription is activated, in accordance with Chapter 2, §9 of the Distance Contracts Act.

8. Access Period

E-books: By purchasing a book, the user gains access to the book for a period of five (5) years from the date of purchase, which Bright defines as lifetime access. After this period, access to the book will cease. If the user purchases a book on a different access period, the access period stated in the purchase receipt governs access time.

Pro Plan: Access to Pro features is valid for the duration of the active subscription period. Upon cancellation or expiry of the subscription, the user's account will revert to the Free Plan and access to Pro-only features will cease at the end of the paid billing period.

9. Subscription Management – Upgrades, Downgrades, and Cancellation

Users may upgrade to the Pro Plan or cancel/downgrade back to the Free Plan at any time. Upgrades take effect immediately. Cancellations must be submitted before the next billing date to avoid being charged for the following period. To cancel, the user navigates to brighteducation.io/en/payments, clicks "Manage", and follows the steps in the Stripe-hosted subscription management page to cancel their subscription. Upon cancellation, the user will retain access to Pro features until the end of the current paid billing period, after which the account will automatically revert to the Free Plan. Cancellation does not entitle the user to a refund for the current billing period, except as provided under Section 12 (Right of Withdrawal).

Automatic renewal: The Pro Plan renews automatically at the end of each billing period. It is the user's responsibility to cancel before the renewal date if they do not wish to continue.

Downgrading to the Free Plan takes effect at the end of the current billing period. Content or data created under the Pro Plan will remain accessible subject to the Free Plan's feature limitations.

10. Changes to Service Terms

Bright reserves the right to amend these Terms and Conditions at any time. Users will be informed of changes via email or their user account at least one month in advance. If a user does not accept the changes, they may cancel their subscription or stop using the Service before the changes take effect. Continued use of the Service after the effective date of any change constitutes acceptance of the updated terms.

11. Order Confirmation

Upon entering into a subscription agreement or completing a purchase, Bright will send the user a written confirmation of the agreement by email within a reasonable time, and no later than when the service begins to be performed. The confirmation will be sent in a durable, readable format and will contain a summary of the key terms of the agreement, including the plan selected, the price, billing cycle, and information about the right of withdrawal.

12. Right of Withdrawal and Complaints

12.1 E-books

Users have the right to withdraw from the purchase of an e-book within 14 days from the date the contract is entered into, in accordance with the Distance Contracts Act. The right of withdrawal ceases if the delivery of the digital content has begun and:

the user has expressly consented to performance beginning during the withdrawal period;
the user has acknowledged that the right of withdrawal is thereby lost; and
Bright has provided confirmation of the agreement in accordance with Section 11.

If all three conditions above are met, the user is not obligated to pay for the digital content delivered up to the point of withdrawal. To exercise the right of withdrawal, the user must notify Bright by email at hello@memmo.org within the 14-day withdrawal period. Bright will confirm receipt without undue delay and process any applicable refund within 14 days of receiving the notice, using the same payment method used for the original purchase.

12.2 Pro Plan Subscription

Users who subscribe to the Pro Plan have the right to withdraw from the subscription within 14 days from the date the contract is entered into (i.e., the subscription date), in accordance with the Distance Contracts Act and applicable EU consumer protection legislation. The right of withdrawal ceases if the performance of the digital service has begun and:

the user has expressly consented to the service beginning during the withdrawal period;
the user has acknowledged that the right of withdrawal is thereby lost once performance begins; and
Bright has provided confirmation of the agreement in accordance with Section 11.

Where the right of withdrawal applies, the user is not obligated to pay for the portion of the service delivered up to the point of withdrawal. Upon withdrawal, the user must immediately stop using Pro features and refrain from making any content generated through them available to others. To exercise the right of withdrawal, the user must contact Bright by email at hello@memmo.org within the 14-day withdrawal period. A refund will be processed within 14 days of Bright receiving the notice, using the same payment method used for the original purchase.

12.3 Complaints

In the event of a defective or incorrectly delivered service, the user has the right to file a complaint by contacting Bright at hello@memmo.org to receive compensation or a correction in accordance with applicable consumer protection regulations.

13. Return Policy

Bright accepts returns and exchanges for both defective and non-defective physical products. If you wish to return an item, you have a return period of 30 days from receipt of your order.

Return method: Contact Bright at hello@memmo.org, or return the item in person to Bright's head office at Artillerigatan 27, Stockholm.

Return cost: Returns are free of charge for the customer.

Refund: Once Bright has approved the return, the refund will be processed within 2 days.

Countries: This policy applies to customers in the following countries: Sweden, United Arab Emirates, Angola, Argentina, Australia, Bangladesh, Belgium, Bahrain, Brazil, Belarus, Canada, Switzerland, Côte d'Ivoire, Chile, Cameroon, Colombia, Costa Rica, Czechia, Germany, Denmark, Dominican Republic, Algeria, Ecuador, Egypt, Spain, Ethiopia, Finland, France, United Kingdom, Georgia, Ghana, Greece, Guatemala, Hong Kong, Hungary, Indonesia, Ireland, Israel, India, Italy, Jordan, Japan, Kenya, Cambodia, South Korea, Kuwait, Kazakhstan, Lebanon, Sri Lanka, Morocco, Madagascar, Myanmar (Burma), Mauritius, Mexico, Malaysia, Mozambique, Nigeria, Nicaragua, Netherlands, Norway, Nepal, New Zealand, Oman, Panama, Peru, Philippines, Pakistan, Poland, Puerto Rico, Portugal, Paraguay, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Senegal, El Salvador, Thailand, Tunisia, Türkiye, Taiwan, Tanzania, Ukraine, Uganda, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, South Africa, Zambia, Zimbabwe.

14. Bright's Rights and Obligations

Bright strives to offer a wide range of content but cannot guarantee that all course literature is always available. The Service's features and content are continuously updated and may change at any time without prior notice. The Service is provided as-is, and Bright reserves the right to close the Service temporarily for upgrades and maintenance.

15. Availability, Interruptions, and Errors

Bright intends to provide the Service around the clock but cannot guarantee that the Service will always be free from errors or interruptions. Bright is not responsible if the user cannot access the Service due to overload, network errors, communication errors, faults in the user's equipment, or other circumstances beyond Bright's control. Bright must be given the opportunity to correct deficiencies in the Service within a reasonable time without such deficiencies constituting a breach of contract.

16. Use of the Service and User Responsibility

The Service and its content are owned by Bright and/or Bright's suppliers and are protected by copyright. The user's right to use the Service does not transfer ownership or other intellectual property rights to the user. Users may not share their user account or use the Service for commercial or public purposes. It is not permitted to copy or distribute literature or other content from the Service. Users may not manipulate or bypass technical restrictions protecting content within the Service. If unauthorized use is suspected, the user must immediately notify Bright. Users are responsible for any damages caused by granting third parties access to the Service. Bright reserves the right to immediately terminate or suspend the user's access to the Service if misuse is suspected.

17. Fair Use of AI Features

Bright's AI features are subject to fair use limits, which may vary by subscription plan. Applicable usage limits are described on Bright's website and may be updated from time to time. Limits may apply to, for example, the number of AI-generated summaries, quiz questions, flashcards, or AI Chat messages per day or per month.

If a user's usage of AI features significantly exceeds normal usage patterns or appears to be automated or non-human in nature, Bright reserves the right to temporarily limit or suspend access to those features. Bright will endeavour to notify the user before taking such action where reasonably practicable.

18. Applicable Law and Dispute Resolution

These Terms and Conditions are governed by Swedish law and applicable EU consumer protection legislation. Disputes that cannot be resolved amicably shall be decided by a Swedish general court. Users can also have disputes reviewed by the Swedish National Board for Consumer Disputes (Allmänna Reklamationsnämnden, ARN), Box 174, 101 23 Stockholm, www.arn.se. The EU Online Dispute Resolution platform is also available to consumers at https://ec.europa.eu/consumers/odr.

19. User Responsibility for Uploaded Material

Users are responsible for all material they upload to Bright's platform. It is not permitted to upload material that is offensive, illegal, inappropriate, copyright protected or otherwise unsuitable. Bright reserves the right to remove such material without prior notice and to take legal action if necessary. Users agree to indemnify Bright against any claims arising from their uploaded material. This responsibility does not include course literature or other material provided by Bright.

20. Copyright Infringement and Takedown

Bright respects the intellectual property rights of third parties. If you are a rights holder and believe that material available on Bright's platform infringes your copyright, please notify us at hello@memmo.org with the following information:

A description of the copyrighted work you claim has been infringed
The URL to the material on the platform
Your contact information

Bright will review all notices and remove or disable access to infringing material expeditiously upon receiving a valid notice. Repeated infringers will have their accounts suspended or terminated.

21. Use of Uploaded Content and AI-Generated Material

When a user uploads material (such as notes, documents, or other text) to the Bright platform, the user consents to Bright analyzing, processing, and using this content to generate AI-powered study support. This may include multiple-choice questions, writing assignments, flashcards, and summaries. Certain AI features that process uploaded content may be available exclusively to Pro Plan subscribers.

If the user wishes for uploaded content to remain private and not be shared or visible to other users, this must be actively selected at the time of upload. If no selection is made, the content will be treated as non-private and Bright will have the right to use it to improve the Service, create shared study resources, and display it for educational purposes to other users. Bright guarantees that AI-generated material based on a user's documents will be used solely in accordance with these terms and will never be used to train external AI models.

22. Data Protection and Privacy of Uploaded Content

Bright processes all uploaded content in accordance with applicable data protection legislation, including the GDPR. Content is stored securely and access is limited to authorized systems and personnel. Bright implements technical and organizational measures to ensure that no unauthorized parties can access user content.

Users have the right to request deletion of their uploaded content at any time by contacting Bright at hello@memmo.org.

23. Limitation of Liability for AI Features

Bright's AI features are provided as educational support tools and are not a substitute for professional academic guidance. AI-generated material is not guaranteed to be accurate or appropriate in every educational context. It is the user's responsibility to review and assess the accuracy and suitability of any material generated by Bright's AI tools. Bright assumes no liability for incorrect answers, misleading information, or lost academic performance resulting from AI-generated content. This limitation applies equally to users of both the Free Plan and the Pro Plan.

24. Transparency and Use of AI Technology

Bright uses AI technology in a transparent and responsible manner. Users are informed when and how AI is used within the platform, including when content is generated, structured, or suggested using language models. No AI models are trained directly on users' uploaded content. Bright adheres to applicable principles for responsible AI use and complies with Swedish and EU legislation in this area.

25. Feedback and Improvement of AI Functionality

Bright reserves the right to use aggregated and anonymized user data to improve platform functionality, including the development of new Pro features. This data may include statistics on how students interact with AI tools, such as which features are used most or what types of content are commonly generated. No personal or identifiable information is used for this purpose.

26. Contact Information

For questions about these Terms and Conditions, subscription management, or Bright's handling of personal data, please contact:

Bright Education AB
Artillerigatan 27, Stockholm, Sweden
Organisation number: 559449-1002
Email: hello@memmo.org

Last updated: April 22, 2026.

Courses at Erasmus Universiteit Rotterdam

Introduction to Strategy Economics