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Brand and Category Management - NDH105 - Memmo

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Stockholm School of Economics
Brand and Category Management

Brand and Category Management

Course materials for NDH105 at Stockholm School of Economics, shared by classmates.

Notes

Anderson and Fox

2026

Notes

Ataman et al

2026

Notes

CFR Course Note 004 Lange and Kaij (2021) Category Management

2026

Notes

Diehl et al

2026

Notes

FULLTEXT02

2026

Notes

Gielens et al

2026

Notes

Gooner et al

2026

Notes

Halkias

2026

Notes

Inl.uppg 272

2026

Notes

Kaij lecture slides

2026

Notes

Keller och Lehmann

2026

Notes

Koschmann and Isaac

2026

Notes

Levy et al

2026

Notes

Ma et al

2026

Notes

Maesen Lamey (2023)

2026

Notes

Martin

2026

Notes

Namin et al

2026

Notes

NDH105 Brand & Category Management Literature Notes

2026

Notes

Pancras et al

2026

Notes

Ratneshwar et al

2026

Notes

Riezebos

2026

Notes

Sands et al

2026

Notes

Sarantopoulos et al 2019

2026

Notes

Steenkamp et al

2026

Notes

van Everdingen et al

2026

Other

Varumärkesstrategi utgör själva operationaliseringen av varumärkestänkande. Det är

2026

Other

Varumärkesstrategi utgör själva operationaliseringen av varumärkestänkande. Det är

2026

Notes

Wichmann et al

2026

Notes

Wood and Neal

2026