Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
A key step for researchers wanting to produce interesting and influential theory development is formulating innovative research questions.
In this text, Alvesson and Sandberg have developed a problematization methodology for identifying and challenging the assumptions underlying existing knowledge, and for generating research questions that can lead to more impactful theories.
The second edition of this popular text has been fully updated, with more illustrative examples and insights from a diverse range of recent studies which explore methods for conducting more innovative research. This book is essential reading for students and researchers looking to formulate interesting research questions and conduct more engaging and original research.
Mats Alvesson is Professor of Business Administration at the University of Bath, and also affiliated with Lund University, Stockholm School of Economics and Bayes Business School, City, University of London.
Jörgen Sandberg is Professor in the University of Queensland (UQ) Business School and Honorary Professor at Warwick Business School.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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