Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process.
The eighth edition has been fully updated and includes:
This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course.
LENA J. JASPERSEN is a Lecturer in Innovation and Qualitative Research Methods at the University of Leeds.
DANAT VALIZADE is a Professor in Quantitative Methods at the University of Leeds.
RICHARD THORPE is an Emeritus Professor at the University of Leeds.
Before Memmo my notes were scattered across PDFs. Now a workspace pulls everything into one place — I see exactly what's still left to study.
Memmo's summaries are gold before exams. I don't have to re-read 800 pages two weeks before — just the important parts.
The AI chat has saved me the night before an exam more than once. I just keep asking until I get it — no waiting on a study group to reply.
The quizzes hit exactly what I need to know. Memmo tracks what I get stuck on — so I only practice what's worth it.
Flashcards with spaced repetition are magic. Memmo knows when I'm about to forget something and brings it back.
The AI podcasts are my favorite. I listen on my way to school and get a recap without sitting at a computer.
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