EntrepreneurshipEdition 2

A balanced and practical combination of entrepreneurial theory and cases from a Canadian perspective

In the newly revised second Canadian edition of Entrepreneurship, a team of entrepreneurs, professors, researchers, and mentors delivers an accessible and insightful combination of business concepts and cases illustrating contemporary entrepreneurial theory. Exploring every stage of the entrepreneurial process, this comprehensive textbook covers everything aspiring Canadian founders and future entrepreneurs need to know, from ideation to funding, launch, marketing, and more. Throughout the introductory text, a wealth of engaging case studies and examples demonstrate the real-world application of business theory.

Perfect for students of business administration, management, and entrepreneurship, Entrepreneurship offers a hands-on learning experience that will appeal to learners who benefit from an abundance of contemporary real-world cases and practical examples.

New to this Edition:

• New case studies on Indigenous entrepreneurs, social entrepreneurship, and building a founding team. New VIDEO cases on Cheekbone Beauty Cosmetics, Wealthsimple, and Peace by Chocolate
• New chapter on Indigenous entrepreneurship in Canada, highlighting the 7 Grandfather Teachings and the 7 Generation Principle
• Updated coverage of the Global Entrepreneurship Monitor(GEM), the recent history of entrepreneurship, the Lean Startup methodology, Agile Development, and Design Thinking
• Expanded material on the startup lifecycle, key milestones, first revenue, Problem-Solution Fit, and Product-Market Fit
• Updated information on new forms of funding, such as Initial Coin Offerings (ICOs) and angel investors
• Expanded coverage of digital entrepreneurship, digital resources, and online platforms and tools
• New content on entrepreneurial ecosystems and entrepreneurial support organizations
• New content on small business, family business, and side hustles
• New discussion of entrepreneurial ethics, policy and entrepreneurship, and the impact of remote work
• Revised and expanded sections on the business planning process, business models, and the Lean Canvas

Wiley Advantage:

• Combines the concepts and theories of entrepreneurship with practical instruction and real-life examples and cases
• Offers in-depth discussion of digital entrepreneurship and the resources that help drive it, including various online platforms and digital design tools
• Provides comprehensive and up-to-date coverage of various forms of entrepreneurship, including necessity- and opportunity-based entrepreneurship and entrepreneurship by immigrants, women, and Indigenous people
• Covers all stages of the entrepreneurial process, from pre-startup through harvest
• Features end-of-chapter case studies of entrepreneurs in action, including cases on Indigenous entrepreneurship and crowdfunding.
• Includes sample syllabi, chapter outlines, case lecture notes, an image bank, discussion questions, a test bank, additional case studies, classroom activities, and other teaching resources