Studienliteratur in Marketing & Public Relations

Alle Kursliteratur, die du für dein Studium in Marketing & Public Relations brauchst. Hier findest du eine große Auswahl an Büchern in Marketing & Public Relations. Du findest nicht, was du suchst? Suche nach ISBN, Titel oder Autor.

2.484 Bücher

Strategic Brand Management in Higher Education by Bang Nguyen, Jane Hemsley-Brown, T.C Melewar

Strategic Brand Management in Higher Education

Bang Nguyen, Jane Hemsley-Brown, T.C Melewar

658 kr

Corporate Social Responsibility, Public Relations and Community Engagement by Marianne Sison, Zeny Sarabia-Panol

Corporate Social Responsibility, Public Relations and Community Engagement

Marianne Sison, Zeny Sarabia-Panol

757 kr

Strategic Stakeholder Engagement by Chris Anastasi

Strategic Stakeholder Engagement

Chris Anastasi

533 kr

The Routledge Companion to Consumer Behavior by Michael R. Solomon, Tina M. Lowrey

The Routledge Companion to Consumer Behavior

Michael R. Solomon, Tina M. Lowrey

883 kr

Routledge Handbook of Hospitality Marketing by Dogan Gursoy

Routledge Handbook of Hospitality Marketing

Dogan Gursoy

715 kr

Public Relations by Frank Jefkins, John Egan, Paul Baines

Public Relations

Frank Jefkins, John Egan, Paul Baines

814 kr

Sport Public Relations and Communication by James Skinner, Maria Hopwood, Paul J. Kitchin

Sport Public Relations and Communication

James Skinner, Maria Hopwood, Paul J. Kitchin

814 kr

Public Relations Metrics by Ana Tkalac Vercic, Betteke van Ruler, Dejan Vercic

Public Relations Metrics

Ana Tkalac Vercic, Betteke van Ruler, Dejan Vercic

814 kr

Facets of Corporate Identity, Communication and Reputation by Tc Melewar

Facets of Corporate Identity, Communication and Reputation

Tc Melewar

883 kr

Internet Retailing and Future Perspectives by Bang Nguyen, Charles Dennis, Eleonora Pantano, Sabine Gerlach

Internet Retailing and Future Perspectives

Bang Nguyen, Charles Dennis, Eleonora Pantano, Sabine Gerlach

1136 kr

Consumer Behaviour in Hospitality and Tourism by Kuan-Huei Lee, Poh Theng Loo, Saurabh Kumar Dixit

Consumer Behaviour in Hospitality and Tourism

Kuan-Huei Lee, Poh Theng Loo, Saurabh Kumar Dixit

658 kr

Public Relations by Jane Johnston

Public Relations

Jane Johnston

603 kr

Brand Culture by Jonathan Schroeder, Miriam Salzer Morling

Brand Culture

Jonathan Schroeder, Miriam Salzer Morling

814 kr

Social Media, Organizational Identity and Public Relations by Amy Thurlow

Social Media, Organizational Identity and Public Relations

Amy Thurlow

757 kr

Place Event Marketing in the Asia Pacific Region by Waldemar Cudny

Place Event Marketing in the Asia Pacific Region

Waldemar Cudny

658 kr

Marketing for Cultural Organizations by Bonita M. Kolb

Marketing for Cultural Organizations

Bonita M. Kolb

968 kr

Consumer Behavior and Advertising Involvement by Edward P. Krugman

Consumer Behavior and Advertising Involvement

Edward P. Krugman

827 kr

Interactive Marketing by Christopher Miles

Interactive Marketing

Christopher Miles

757 kr

CIM Coursebook: The Marketing Planning Process by Graham Harrison, Phil Megicks, Ray Donnelly

CIM Coursebook: The Marketing Planning Process

Graham Harrison, Phil Megicks, Ray Donnelly

617 kr

CIM Coursebook: Project Management in Marketing by Elwyn Cox, Frank McKee, Lynn Parkinson, Matthew Housden

CIM Coursebook: Project Management in Marketing

Elwyn Cox, Frank McKee, Lynn Parkinson, Matthew Housden

617 kr

Brand Equity & Advertising by Alexander Biel, David A. Aaker

Brand Equity & Advertising

Alexander Biel, David A. Aaker

1388 kr

Total Relationship Marketing by Evert Gummesson

Total Relationship Marketing

Evert Gummesson

814 kr

Ethnic Hospitality Marketing by Elena Chatzopoulou

Ethnic Hospitality Marketing

Elena Chatzopoulou

617 kr

Secrecy in Public Relations, Mediation and News Cultures by Anne M. Cronin

Secrecy in Public Relations, Mediation and News Cultures

Anne M. Cronin

308 kr

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