Now in its fifth edition, this bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It couples a strong theoretical understanding of change, creativity and innovation with practical guidance and ideas for organizational change and development.
With over 40 international case studies, discussing renowned companies like Amazon, Canva, the NFL, and General Motors, as well as new topics such as social innovation in the creative sector, this edition offers real-world insights that resonate across industries.
This book is a must-read for Change Management and Organizational Change modules, as well as those focussing on creativity and innovation.
Patrick Dawson is Emeritus Professor of Management at the University of Aberdeen.
Constantine Andriopoulos is Professor of Innovation and Entrepreneurship and Associate Dean for Entrepreneurship at Cass Business School, City, University of London.
Steven Pattinson is Associate Professor of Entrepreneurship at Newcastle Business School, Newcastle University.
Betal nemt med kort, Klarna, Apple Pay eller Google Pay. Ikke tilfreds? Du har altid 14 dages fortrydelsesret. Læs mere i vores vilkår. Har du spørgsmål, så send os en mail på hello@memmo.org.
Memmo gør det nemmere at studere – uanset hvor du er i verden. Hos os samler du dine kursusbøger og smarte studieværktøjer ét sted: resuméer, quizzer, podcasts og flashcards. Og så er der Ted, din studieven, der svarer på alt, du undrer dig over. Over 50 000 studerende studerer allerede her – bygget til at hjælpe dig med at lære hurtigere og stresse mindre.