Før Memmo var mine noter spredt ud over PDF'er. Nu samler et workspace alt ét sted – og jeg ser præcis, hvad der er tilbage at læse op på.
Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and evolve organizational cultures to sustainably achieve business outcomes. Distilling hundreds of case studies and decades of consultancy and agency expertise into an enjoyable journey and story-based guide, this book is packed with engaging and compelling tips, best practices and disruptive techniques for managing businesses, brands and ultimately your own leadership career.
The book addresses head-on the worrying disconnect at a leadership and management level between organizations and their wider trading environment, including the community and natural world: the dangers of subsidized capitalism without effective boundaries; extreme liberalism; chaotic change management; rampant consumerism; chronic short-termism and the limitations of trickle-down and command and control management. Written in an accessible coaching style, the authors re-examine the core hypothesis that organizations are more successful and sustainable if they focus on actual behaviour rather than clever words and promises, an increasing threat against a backdrop of rampant social media. They do this in the very real context of the modern socio-political and commercial environment but take a positive, appreciative, balanced, business-focused and practical approach that motivates, challenges, enlightens and empowers. With quality contributions from business and thought leaders across sectors, including HRDs and CEOs, the book includes interviews and case studies from organizations as varied as Bellway, everflow, AIME, the Mind Gym and the National Trust.
CEOs, COOs, Marcomms professionals, human resource professionals, line managers, change agents, consultants, coaches and people professionals will all find this book invaluable.
Før Memmo var mine noter spredt ud over PDF'er. Nu samler et workspace alt ét sted – og jeg ser præcis, hvad der er tilbage at læse op på.
Memmos opsummeringer er guld inden eksamen. Jeg slipper for at genlæse 800 sider to uger før – kun de vigtigste dele.
AI-chatten har reddet mig aftenen før en eksamen mere end én gang. Jeg spørger, indtil jeg forstår det – og slipper for at vente på svar i en studiegruppe.
Quizzen rammer præcis det, jeg skal kunne. Memmo holder øje med, hvad jeg har svært ved – så jeg øver mig kun på det, der er det værd.
Flashcards med spaced repetition er magi. Memmo ved, når jeg er ved at glemme noget, og viser det igen.
AI-podcasts er min favorit. Jeg lytter på vej til skole og får en opsummering uden at sidde foran en computer.
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